What Brand Protect checks, and how often
Ownership signals weekly, performance metrics monthly — and why the two cadences differ.
Erik Kostelnik
Last Update há um mês
Brand Protect re-checks your brand name every week against the signals that decide whether it stays yours, and tracks how it's performing every month.
Weekly — ownership signals
These are the things that can change who owns what:
Monthly — performance metrics
These tell you how the name is doing, not who owns it:
The two cadences are deliberate. Ownership can change overnight and some changes come with deadlines attached, so it's checked weekly. Performance moves slowly, and a monthly number is more meaningful than a weekly one.
Weekly — ownership signals
These are the things that can change who owns what:
- Trademarks — new filings at the USPTO that match or resemble your name, in your classes
- Domains — availability across .com, .ai, .io, .co and .net, plus registrations and expirations
- Business entities — new LLC and corporation registrations that conflict with your name
- Social handles — whether the handles you hold are still held, and whether open ones have been taken
Monthly — performance metrics
These tell you how the name is doing, not who owns it:
- Authority score
- Referring domains
- Backlinks
- Organic keywords
- Branded search volume
- Namespace — how much of the first page of Google your name holds
The two cadences are deliberate. Ownership can change overnight and some changes come with deadlines attached, so it's checked weekly. Performance moves slowly, and a monthly number is more meaningful than a weekly one.