Reading your weekly change alert
What each line tells you, and which changes actually need a response.
Erik Kostelnik
Last Update sebulan yang lalu
When something changes, you get one email. It names the change, dates it, and tells you what you can still do about it.
Most weeks nothing happens, and we tell you nothing happened. That's deliberate — an all-clear is information too, and it means the absence of an email never has to be ambiguous.
When there is a change, each line tells you three things:
Not every change needs a response. A new site entering the first page of Google for your name is worth knowing; a trademark filing in your class is worth acting on. The alert distinguishes them.
If you get an alert about something you already knew: that's expected. Brand Protect reports what changed since the last check, not what's new to you. If you registered a domain yourself on Tuesday, F
Most weeks nothing happens, and we tell you nothing happened. That's deliberate — an all-clear is information too, and it means the absence of an email never has to be ambiguous.
When there is a change, each line tells you three things:
- What moved — the specific signal, named
- When — the date we detected it
- What's actionable — if there's a window, deadline, or step available to you
Not every change needs a response. A new site entering the first page of Google for your name is worth knowing; a trademark filing in your class is worth acting on. The alert distinguishes them.
If you get an alert about something you already knew: that's expected. Brand Protect reports what changed since the last check, not what's new to you. If you registered a domain yourself on Tuesday, F