Where BrandScreen's data comes from
Erik Kostelnik
Last Update 5 days ago
BrandScreen checks your name against authoritative, primary sources — not a model's memory of the internet. Each of the five checks pulls from the source that actually governs it:
This is the core difference between BrandScreen and asking an AI chatbot whether a name is taken. A chatbot guesses from old training data and can't actually look anything up; BrandScreen queries the real, live sources, so what you get back reflects the actual records — not a plausible-sounding guess.
- Trademarks — official USPTO trademark records.
- Domains — live domain availability data, straight from the registries.
- Business entities — state business registries (Secretary of State records).
- Social handles — the social platforms themselves.
- Search competition — current search and SEO data.
This is the core difference between BrandScreen and asking an AI chatbot whether a name is taken. A chatbot guesses from old training data and can't actually look anything up; BrandScreen queries the real, live sources, so what you get back reflects the actual records — not a plausible-sounding guess.