What the Brand Score (0–100) means
Erik Kostelnik
Last Update 5 天前
The Brand Score is the single number at the top of every report. It combines all five checks — Trademarks, Domains, Business Entities, Social, and Search — into one read, so you don't have to weigh each one in your head.
The simple version: the higher the score, the clearer the name. A high score means few conflicts and good availability across the board; a lower score means there's more to weigh before you commit. The score comes with a plain-language read (like "Low Risk") so you get the takeaway at a glance.
Think of the score as a fast way to compare names. If you're deciding between several candidates, the scores tell you which ones are worth a closer look and which to set aside.
One important caveat: the Brand Score is a signal, not a verdict. A strong score means a name looks clear across the sources we check — it is not a legal clearance or a guarantee the name is free to use. Always read the score alongside the detailed breakdown below it, and dig into anything that's flagged.
The simple version: the higher the score, the clearer the name. A high score means few conflicts and good availability across the board; a lower score means there's more to weigh before you commit. The score comes with a plain-language read (like "Low Risk") so you get the takeaway at a glance.
Think of the score as a fast way to compare names. If you're deciding between several candidates, the scores tell you which ones are worth a closer look and which to set aside.
One important caveat: the Brand Score is a signal, not a verdict. A strong score means a name looks clear across the sources we check — it is not a legal clearance or a guarantee the name is free to use. Always read the score alongside the detailed breakdown below it, and dig into anything that's flagged.