The five checks, explained
Erik Kostelnik
Last Update 5 dagen geleden
Every Brand Score is built from five separate checks. Here's what each one looks at:
Each check gets its own read in the report, and together they form the overall Brand Score. The articles below explain how to read each one in detail.
- Trademarks — exact and confusingly-similar marks on file with the USPTO, across trademark classes. This is usually the most important check, because trademark conflicts are the hardest to work around.
- Domains — live availability across .com, .ai, .io, .app, and many other extensions, so you know what you can actually register.
- Business Entities — registered LLCs and corporations with a conflicting name, searched across state business registries.
- Social Handles — whether the name is open on the major platforms (Instagram, TikTok, X, YouTube, LinkedIn).
- Search Competition — how crowded the name already is in search results, which tells you how hard it'll be to get found.
Each check gets its own read in the report, and together they form the overall Brand Score. The articles below explain how to read each one in detail.