Understanding your report at a glance
Erik Kostelnik
Last Update 5 days ago
Every BrandScreen report is built around one number and five checks.
The Brand Score (0–100) sits at the top. It combines all five checks into a single read — the higher the score, the fewer conflicts and the more available the name is across the board. It's designed so you can decide in seconds whether to commit to a name or keep looking.
The five check rows break the score down so you can see where a name is strong or weak:
A short summary line (for example, "No significant conflicts. Multiple domains available.") gives you the headline takeaway.
The free preview shows you the score and these high-level reads. Unlocking the full report opens up the detail under each check, plus an AI-written brand analysis and a set of alternative-name suggestions.
How to read it: treat the report as a strong starting signal, not a final verdict. A high score means a name looks clear across these sources — but it isn't a legal clearance. If a check flags a possible conflict (especially a trademark one), dig into the detail and, when it matters, run it by an attorney.
The Brand Score (0–100) sits at the top. It combines all five checks into a single read — the higher the score, the fewer conflicts and the more available the name is across the board. It's designed so you can decide in seconds whether to commit to a name or keep looking.
The five check rows break the score down so you can see where a name is strong or weak:
- Trademarks — how crowded the name is at the USPTO, including confusingly-similar marks.
- Domains — which extensions are open and which are taken.
- Business Entities — registered companies with a conflicting name, by state.
- Social — which handles are available across the major platforms.
- Search — how much existing search competition the name faces.
A short summary line (for example, "No significant conflicts. Multiple domains available.") gives you the headline takeaway.
The free preview shows you the score and these high-level reads. Unlocking the full report opens up the detail under each check, plus an AI-written brand analysis and a set of alternative-name suggestions.
How to read it: treat the report as a strong starting signal, not a final verdict. A high score means a name looks clear across these sources — but it isn't a legal clearance. If a check flags a possible conflict (especially a trademark one), dig into the detail and, when it matters, run it by an attorney.